An intensive, in-person business event — not a course, not a conference
The bootcamp is built as a short, concentrated block of working sessions with a small cohort of spray foam business owners. You're not sitting in a large room watching a keynote — you're working your own numbers, your own pricing, and your own operations alongside people running the same kind of business.
Apply for a Cohort
Four things, done properly, beat forty things done half-way
Multiple full days, in person
Not a single afternoon and not a months-long course — a concentrated, multi-day block where the group works the material together, live.
Small, capped cohort
Kept small on purpose. Everyone gets real coaching time and the room can work through actual numbers, not just sit through slides.
Working sessions, not lectures
Each track is worked hands-on against your own business — your pricing, your sales calls, your crew setup — not a hypothetical case study.
Business only, start to finish
No spray technique, no equipment demos, no application training. If it's not sales, pricing, operations, or financials, it's not on the agenda.
The complete agenda, track by track
Every cohort works through all four tracks. They build on each other — sales fills the pipeline, pricing protects what you actually keep, operations makes the work repeatable, and financials tell you whether it's all working.
Sales & Marketing
How to generate more qualified estimate requests and close a higher percentage of the ones you already get — without becoming a full-time marketer.
- Where your next 10 jobs actually come from (and where they don't)
- Handling the estimate call so it closes instead of just informing
- Objection handling for price, timeline, and 'let me think about it'
- Referral and repeat-business systems that don't rely on luck
Take-home: A written sales script framework you customize to your own crew and market.
Pricing & Estimating
Building a pricing structure that actually accounts for your real costs — material, labor, equipment, overhead — so growth doesn't quietly erode your margin.
- Building a true cost-per-set number instead of a gut-feel price
- Where most SPF estimates leak margin without the owner noticing
- Pricing change orders and add-ons without the awkward conversation
- Adjusting pricing as material and labor costs move
Take-home: A pricing and estimating calculator framework built around your own cost structure.
Operations & Crew Management
The systems that let a job run correctly whether or not the owner is standing on-site — scheduling, crew accountability, and job-quality consistency.
- Scheduling and dispatch that scales past a single truck
- Standard job checklists that keep quality consistent crew to crew
- Hiring, onboarding, and holding a crew accountable without babysitting
- What actually breaks first when you add a second crew
Take-home: Starter operations templates: job checklist, crew schedule format, and onboarding outline.
Financials
The handful of numbers a spray foam business owner actually needs to track weekly to know whether the business is healthy — not a full accounting course.
- The core weekly numbers: revenue per crew, cost per set, and margin by job type
- Cash flow basics specific to a materials-heavy, project-based business
- Reading your own numbers well enough to catch a problem early
- What to hand your bookkeeper or accountant versus what you should own yourself
Take-home: A simple weekly KPI tracker you can run yourself without an accounting background.
What this bootcamp is — and isn't
This is a time-boxed, in-person group event focused entirely on the business side of running an SPF company. It is not technical spray-application training, it is not an ongoing 1:1 mentorship relationship, and it is not a certification or degree program with continuing enrollment. You apply, you attend a cohort, and you leave with tools built for your business.
Ready to fix the business, not just the schedule?
Apply for the next cohort and tell us where your spray foam business is stuck — sales, pricing, operations, or the numbers. We'll follow up to confirm it's the right fit.